Galleries set the stage with food, wine and music. Inviting the public to participate as special guests as they mingle, engage in conversations and share ideas. And of course…meet the artist.
It’s a funny thing all the time and work it takes for artists to line up a show that when it comes down to attending the opening reception it’s a sudden…dreaded obligation. Personally I could never get comfortable with just hanging around and mingling with my family much less with a bunch strangers and I consider myself seasoned. The questions? Like what does one say at these things? What does one do? How does one look? If I dress modern I should have dressed more retro and if I dressed retro I should have played it safe with contemporary. At my last show I saw that we had some commonality of wearing tweed referring to the other artist that shared my show so I was thinking I was safe.
Most artists that I encountered defy the stereotype that we know as unsocial and are usually eager to talk about their work and themselves as they stand in the fore front. I am so stereotypical when it comes to talking about my art. I can talk about anything even the weather for hours but when it comes to my work which I’m passionate about I’m short, succinct and all preparedness is nowhere to be found.So I was reading about some artists that go to great lengths of being late, or not showing up at all and or last having someone else show up in place of them. My first thought was why didn’t I think of that. I have to admit I was a half hour late for my show only because a bridge was out and the road was under construction so I had to take a detour in a city that I’m not too familiar with anymore. Did I mention it was also raining. The other artist was fashionably late an hour.
Most importantly what I discovered was that no one buys anything unless they have an emotional connection to it and that I’m the one that needs to make that connection happen for them. So some where and some how? I need to work on getting my passion across to the viewer and forget about sounding esoteric or elite.More often than not people want to see the artist only a few want to talk to them.
I want to conclude by saying I must have done something right aside from showing up because in the end I had finalized a couple of sales during my Danceworks showing in october 09.
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